Knowledge Transfer Network Free Speaker Networking Event:
The real meaning of branding and marketing communications
Arthur Francis Lecture Theatre, Bradford University
Mon 13 March 2017
5.30pm registration; 6pm speakers; 7.30pm Food/networking
The FT-named number 1 business school in the North of England is once again hosting a evening of talks, debate, food and networking for business – free of charge.
The session will welcome Judith Wright, managing director of Wright Angle Marketing and Martin Haley, lecturer at the School of Management talk on the subject. These are the questions they’ll be looking at in a lively evening which encourages interaction with the audience:
Brand is not a logo, it’s something inside the mind of your customers. So who shapes your brand, your branding, you or your customers or its it somewhere in between. How do you communicate with your audience? How do you decide what to say and how to say it, when and through what means should you communicate?
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